Microsoft: grokking search intent will help close Google gap (Ars Technica)

20 August 2008, 10:45 am

Microsoft hopes that focusing on users' search intent when using Live Search will lead tailored results to that user's specific needs—and more search market share. Read More...... read more

Microsoft Details Strategy To Grab Google's Market (NewsFactor via Yahoo! News)

20 August 2008, 10:30 am

Microsoft laid out its "catch Google" strategy at the Search Engines Strategies Conference and Expo in San Jose Tuesday. Appearing as the second keynote, Satya Nadella, senior vice president for search and advertising, vowed that additional investment and new deep-search techniques will allow the co... read more

New Plan: 'Reset Default Search' Roofie Cocktails ... (AllThingsD Online via Yahoo! Finance)

20 August 2008, 7:50 am

In the past year, Microsoft has spent $1.2 billion to acquire enterprise search outfit Fast Search & Transfer. It's spent more than $100 million on Powerset and its natural language search.... read more

Microsoft foresees ad revolution after Powerset buy (ZDNet UK)

20 August 2008, 6:24 am

Powerset's natural-language processing tech may change the way advertisers bid to have their ads shown next to search results, claims Microsoft... read more

Microsoft banks on tailored search to best Google (ZDNet UK)

20 August 2008, 1:09 am

Setting out its search-strategy stall, Microsoft said it aims to gain a deeper understanding of searcher behaviour to secure an edge in the market... read more

Microsoft on search: We'll dig deeper (ZDNet Asia)

19 August 2008, 8:13 pm

The software giant says it can do a better job than Google by paying closer attention to your search patterns.... read more

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